“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

Brian Tracy

“Concentrate all your thoughts on the task at hand. The sun’s rays do not burn until brought to a focus.” 

Brian Tracy

“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

Brian Tracy

“Talent Is Overrated,”

Brian Tracy

“In fact, the habit of setting and achieving ever-larger goals is absolutely indispensable to the development of ever-higher levels of self-confidence and personal power.”

Brian Tracy

“Every minute spent in planning saves ten to twelve minutes in execution.”

Brian Tracy

“Never complain, never explain. Resist the temptation to defend yourself or make excuses.”

Brian Tracy

“You become what you think about most of the time”

Brian Tracy

“...you cannot eat every tadpole and frog in the pond, but you can eat the biggest and ugliest one, and that will be enough, at least for the time being. ”

Brian Tracy

“You can accomplish virtually anything if you want it badly enough and if you are willing to work long enough and hard enough”

Brian Tracy

“Are your goals backed by burning desire or are you giving the Universe mixed signals?”

Brian Tracy

“You can become proficient with a computer. You can become a terrific negotiator or a super salesperson. You can learn to speak in public. You can learn to write effectively and well. These are all skills you can acquire as soon as you decide to and make them a priority. Three”

Brian Tracy

“What is the most important and valuable work that you do, in any field or profession? It’s thinking!”

Brian Tracy

“knowing how to deal with change effectively is a primary requirement for living successfully in perhaps the most exciting time in all of human history ”

Brian Tracy


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